Key Data
- Client flane.gg
- Website flane.gg ↗
- Industry Creator Economy / Gaming & Esports
- Project Type Platform Development, Analytics & Performance
- Timeline 2025
- Date 2025
- Outcome Creator Portfolios · GTM & GA4 · Custom Event Taxonomy · Performance Build · Sponsor Analytics
Understanding the Challenge
flane.gg is building the creator portfolio layer for the gaming and esports space, a platform where streamers, pro players, and gaming content creators can own their presence, showcase their stats and content, and connect with brands looking to sponsor authentic gaming voices.
The challenge was twofold: build creator profile pages that were fast enough to compete for SEO and impressive enough to win over sponsors, while simultaneously implementing a proper analytics infrastructure that gave the flane.gg team, and eventually creators themselves, visibility into how their profiles performed. Zero tracking existed at the start. Every interaction was invisible.
What We Aimed to Achieve
- Design and build creator portfolio pages with stat cards, clip showcases, social proof sections, and sponsor-facing CTAs
- Achieve 95+ Lighthouse performance score and sub-second load times across all creator profile pages
- Implement GTM container with custom event taxonomy covering all meaningful creator profile interactions
- Deploy GA4 with creator-specific dimensions tracking profile views, sponsor CTAs, clip plays, and social link clicks
- Build a scalable URL structure and page architecture supporting hundreds of creator profiles without performance degradation
- Establish real-time attribution so the flane.gg team could understand which creators drive the highest sponsor engagement
Design Process
Measurement Infrastructure
Outcome
Creator portfolio pages launched with a 97/100 Lighthouse performance score and average load times under 0.8 seconds. The analytics infrastructure delivered what the flane.gg team never had before: real visibility into how sponsors and viewers interact with creator profiles, which sections drive engagement, which CTAs convert, and which creator types attract the highest-value sponsor inquiries.
GTM event tracking across all creator portfolio interactions enabled data-driven iteration from day one. Profile view attribution, sponsor click-through rates, and clip engagement metrics are now tracked in real time, giving flane.gg the measurement foundation to grow the platform with confidence.